connect with your audience and grow your business, With our tailored social media strategy
Don’t Let Your Content Fall Flat…
What happens if you keep posting without a plan?
→ Posts that get no engagement
→ Confusion over what to post next
→ Weak brand presence online
→ Unclear audience targeting
→ Frustration from wasted time and effort
→ Lost opportunities for connection with clients
→ Overwhelming stress from social media management
→ Inconsistent messaging across platforms
Your Path to
Engaging Content
Stop posting and hoping, start building an engine.
✅ Receive a tailored 90-day social media strategy plan
✅ Build confidence in your content's impact and purpose
✅ Understand your audience and connect meaningfully
✅ Ensure your posts align with your business goals
INTRODUCING:
the social MEDIA STRATEGY
A complete 90-day social media strategy, built around your message, your audience, and our 5-Pillar Messaging System, so every post has a purpose and your content finally starts compounding.
For the service-based business owners who know they need a strategy, not just more content ideas.
You've been showing up, you've tried different formats, different posting times, different caption styles, but it still feels random. Some posts land, but most don't. And you have no clear picture of why.
The problem isn't your content. It's that your content doesn't have a strategic foundation.
WHAT you get
-
A comprehensive, documented 90-day strategy you can hand to anyone. Whether that's your own hands, a team member, or Haus of Scroll to manage on your behalf.
-
Your ICP (Ideal Client Profile) and messaging brief. We start by clarifying exactly who you're speaking to and what they need to hear. Your content will finally feel like it's written for someone specific (because it is).
-
Your 5-Pillar content framework. Every content pillar mapped to the Problem, Promise, Proof, Process, and Personality framework. You'll know which pillar each piece of content serves and why that matters.
-
Your platform and posting rhythm. The right platform for your audience, the right frequency for your capacity, and the right mix of content types to grow without burning out.
-
Your 90-day content calendar. A fully mapped calendar, not just blank slots. Themes by week, content types by day, and space for both planned and reactive content.
-
Your 30-day caption calendar. 30 captions written in your voice, mapped to your pillars, ready to publish, adapt, or use as a foundation to write your own.
-
Your brand voice guide. The words you use, the words you don't, the tone you hold, and the register rules for speaking as yourself versus speaking as the business.
✸WHAT’S INCLUDED ✸
Detailed strategy intake questionnaire
01
Full 90-day strategy document
02
Loom video walkthrough of every section
03
30 caption templates written in your voice
04
60-minute strategy call
05
14 days of follow-up support via voice note
06
Delivered within 7 business days
07
Investment: $997
THIS STRATEGY IS RIGHT FOR YOU IF:
→ You're posting but nothing feels strategic or intentional
→ You want a clear plan you can follow without second-guessing every post
→ You're preparing to hand social over to someone and want them working from a real strategy
→ You want to understand your marketing, not just outsource it
This package isn't right for you if you're pre-revenue and still finding your offer, or you're looking for viral tactics or trending audio recommendations
This is strategy for business owners who are ready to do something different.
3 Simple Steps to Success
STEP ONE - Strategy intake
You complete a detailed questionnaire so I understand your business, your audience, your offers, and your current content situation.
STEP TWO - Strategy build
I build your complete strategy document. Ideal Client Profile brief, 5-Pillar framework, platform recommendation, content calendar, caption calendar, voice guide.
STEP THREE - Strategy delivery
A 60-minute Zoom call to walk through the strategy together, answer questions, and make any final refinements.
"I'd been posting consistently for over a year and I genuinely could not tell you why some things worked and others didn't. I'd tried everything, literally. It just felt like throwing stuff at the wall. After going through the Social Media Strategy with Britt, I finally understood what I was actually missing and it wasn’t more content. Now every post I write has a reason behind it and I can feel the difference in how my audience is responding. For the first time, my content feels like mine and like it's actually working!"
- Emily, content creator
FOUNDER NOTE
I'm Britt, brand messaging and marketing strategist, and the founder of Haus of Scroll.
I've spent years watching service-based business owners do everything right, show up consistently, try every format, follow every piece of advice, and still feel like their content isn't going anywhere. Not because they're doing it wrong, but because they're doing it without a system underneath it.
That's the difference between posting and building, and it's exactly what the Social Media Strategy is designed to close.
I built this engagement for the business owner who is tired of guessing. Who knows their work is good and wants their content to finally reflect that; with a clear framework, a real plan, and a voice that sounds like them rather than a template they found online.
This isn't a generic content calendar. It's a 90-day strategic foundation, built around your audience, your offer, and our 5-Pillar Messaging System, so that every post you publish has a reason behind it, and a job to do.
Clarity isn't a nice-to-have. It's what makes everything else work, and I've made it my job to help you find it.
A FEW THINGS PEOPLE USUALLY WANT TO KNOW BEFORE BOoKING:
-
The Social Media Strategy is a complete 90-day strategic plan for your Instagram presence, built from scratch around your business, your audience, and the 5-Pillar Messaging System.
You receive: an ICP and messaging brief, your full 5-Pillar content framework, a platform and posting rhythm recommendation, a 90-day content calendar, a 30-day caption calendar written in your voice, a brand voice guide, a Loom video walkthrough of the full document, a 60-minute strategy call, and 14 days of follow-up support via voice note. Delivered within 7 business days of intake completion.
-
A content calendar tells you what to post. A strategy tells you why, who for, and what it's designed to achieve.
The calendar is one component of this engagement, but it's built on top of a messaging framework, an audience brief, and a pillar structure that gives every post a job to do. Without that foundation, a calendar is just a list of dates. With it, every piece of content is intentional, consistent, and pulling in the same direction.
-
Not necessarily. The strategy is most effective for business owners who are already posting but not seeing the results they expected, because it gives you a system to replace the guesswork. But it's also appropriate for business owners who are about to start showing up consistently and want to do it right from the beginning, rather than figuring it out through trial and error.
-
The 5-Pillar Messaging System is built for service-based businesses, which covers a wide range of industries, from health and wellness practitioners to consultants, tradespeople, creatives, coaches, and professional services providers. The framework is industry-agnostic because it's built around your specific audience, problem, and offer, not around trends or industry templates.
If you're a service-based business owner whose marketing doesn't currently reflect the quality of your work, the strategy is built for you.
-
Yes (insert happy dance)! This is one of the most common progressions from this engagement. Many clients complete the Social Media Strategy and then move directly into Social Media Management, because the strategy is already built and we can execute against it immediately. There's no duplication of work, no onboarding from scratch, and no time spent explaining your brand from the beginning.
If management is on your radar, mention it when you enquire. We can structure the engagement with that transition in mind.
-
Yes. The strategy document is designed to be handed to anyone. It includes your messaging brief, content pillars, voice guide, calendar, and captions, everything a social media manager needs to execute your content without needing to interpret your brand from scratch.
That said, it works best in the hands of someone who understands strategy-led content. If you're handing it to a scheduler rather than a strategist, the output will reflect that. We're always happy to discuss what level of support makes sense for your situation.
Stop Posting Blindly and Start Connecting
We understand your struggle.
As a service-based business owner, you’re passionate about your work, but social media can often feel overwhelming. Posting without a strategy can lead to scattered messaging and frustrated efforts. Our tailored social media strategy will help you regain your focus. We’ll provide you with a clear path that ensures every post has meaning and purpose, leading to sustained engagement growth and more connections with your audience. Together, we’ll turn your frustrations into results.